17 Popular Tricks That Clearly Demonstrate the Underside of Advertising Photo Shoots

Milk

Ordinary milk in a glass can look unattractive. To create the effect that it has literally just been poured into the glass, soapy water is added. This creates bubbles and an appetizing froth on the surface.

Melting cheese and waves of crispy bacon in the burger

Burgers are most often photographed when they are cold. To create the effect of cheese melting on a hot patty, this dairy product is first dipped in warm water before being placed on top of the meat. Neat waves of crispy bacon are achieved by wrapping it around cardboard tubes before frying. The bacon is then coated in oil to give it a mouth-watering shine.

Caviar

Red caviar is a fairly expensive product, to be wasted during photography. That’s why professionals often make their own, artificial, version of the delicacy. To do this, tomato paste is heated together with agar, and the resulting mixture is syringed into chilled olive oil. This tomato caviar looks brighter and juicier in the photos.